Data Collected on the Website
This policy applies only to information collected on the website www.idealocal.com. IDEA LOCAL use Shopify to power our online store. We collect two types of information from visitors to our websites: (1) Personal data and (2) Non-personal data. “Personal data” is information that identifies you personally and that you provide to us, such as your name, address, telephone number, email address, and sometimes your Internet Protocol (IP) address. We may collect this information when you create a profile on our websites, visit our websites, signing up to our loyalty program, complete a purchase, or give a review. “Non-personal data” can be technical in nature. It does not identify you personally. Examples of non-personal data may include, but is not limited to, cookies, web beacons, and demographic information.
Why do we use your personal data?
We use your personal data to provide you with the information, products and services that you request or purchase from us, either online or offline sale. In this context, we use your personal data to be able to process your purchase order and payment transactions and to manage your deliveries, claims, returns and refunds in a secure and effective manner.
Purchase order and payment data collected for the purpose above will also be used, under certain conditions and limitations, for marketing, business development and analytics purpose and to detect fraud and thefts in connection with online and offline sales and to comply with applicable laws.
Also, we will use your personal data to generate and send ads and promotions, including trending styles and shopping recommendations, notifications, information, surveys, request reviews and invitations through multiple communication channels. Ads, promotions, and other direct marketing communication will be distributed according to your preferences through electronic mail, text messages, phone calls or postal mail as well as displayed in your social media channels or web browser. To optimize online customer experience, we provide you with personalized ads and promotions resulting from algorithmic analysis and predictions of your preferences, interests, and behavior.
How do we use your personal data?
We only use data obtained directly from you, when you created your account, shopping with us, signing up to our loyalty program, subscribing to newsletters, give reviews, contacting support or engaging with us in any other way.
IDEA LOCAL collaborates with advertising partners such as Facebook, Instagram, Snapchat, Pinterest, Tik Tok and YouTube for advertising on social networks and with Google for online advertising networks such as Google Ads and Google Marketing Platform.
Advertising partners use data provided by us and collected from cookies and other technologies to predict your preferences and interests and take this into account when choosing the adverts on the advertising spaces mediated via their online advertising networks. This is standard industry practice commonly known as "retargeting". Retargeting allows us to run advertising campaigns which is as relevant to you as possible and to measure the efficiency and reach of the advertising materials, but also to measure the advertising partners’ performance and efficiency of campaigns.